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Embassy Events 2006Branding Expert Chiagouris Visits Poland28 March 2006 |
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From March 21 to 24, Dr. Larry Chiagouris of Pace University spoke to government officials, students, and business leaders about building a brand in the new media environment. Prof Chiagouris, considered a leader in the field of brand merchandising, visited Torun, Poznan and Warsaw, completing presentations at Poznan University School of Economics, the University of Adam Mickiewicz, Nicolas Copernicus University, and the Torun School of Banking. Mr. Chiagouris was also the key note speaker at Warsaw’s “Branding Forum” conference, an international event attended primarily by marketing experts from throughout central Europe.
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 Mr. Chiagouris and Ambassasdor Ashe |  Mr. Chiagouris during one of his lectures | ||
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